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Case Study: How adidas Drove Consumers to New Store with NFC Tech

WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in Vancouver, BC. The campaign leveraged near-field communication (NFC) technology for a tap to win contest. But before we dive into the case study, let’s first explore what NFC is, and how brands can utilize this technology to drive customer activations.

NFC, is the process of using a device such as smartphone, or in this case, a tablet, to read information stored on inexpensive NFC tags. In this example, adidas used “Key Cards” or “gift cards” that informed the NFC reader whether the key card holder was in fact a winner. NFC technologies can also be utilized for identification, ticketing, time and attendance, loyalty and membership programs, secure access (physical or via a device) or transit usage – in addition to payment processing.

To see how WILY leveraged NFC technology to drive consumers to the new adidas Originals store, explore the case study below, or download the full success story now:




adidas “Hype Key” Contest & adidas Originals store opening


Create excitement around the new adidas Originals store in Vancouver, BC. while driving consumers to retail with a flash contest and engagement campaign.


Teased by hints on Twitter, @adidasCA followers were invited to a secret location in Vancouver to acquire an NFC-enabled adidas Hype Key Card and register for the chance to win a limited edition pair of adidas shoes. Only the first 150 people to arrive at the secret location received a Key Card and only 50 prizes were available to be won. On the day of the store opening, Key Card holders were invited to tap their Key Card at the in-store kiosk to see if they were a winner.




25 pairs x Limited Edition adidas x Pharrell HU Hiking Shoes

25 pairs x Limited Edition adidas NMD shoes


Promotion Duration: 10-days

Entries: 150 (Max Number of Entries Possible)

adidas Newsletter Opt-ins: 76% of total entries


The activation was amazing and the app was so easy to use.
We can’t thank WILY enough for their hard work
and vision on our engagement program!
Marketing Activations Coordinator, Retail at adidas

To see how the 50 lucky winners claimed their prizing using NFC technology download the success story and watch the video now.


Success Story: Helping adidas Drive Consumers to Retail with NFC Technology

Explore how WILY helped adidas drive consumers to their new Originals store with near-field communication technology.


  • How to Drive Consumers to Retail Using NFC Technology
  • Using Specialty Prizing to Drive Engagement
  • Campaign Success Metrics and Results
  • Plus, So Much More!
Download the case study now!