The BCG Henderson Institute is expecting a favourable holiday shopping season this year with three out of four consumers planning to spend the same or more compared to last year.
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
Contests and sweepstakes have always held a special place in the world of marketing. They tap into people's desire for freebies, allowing brands to increase their visibility without blowing their advertising budgets.
Contests also foster consumer engagement, offering marketers a cost-effective alternative to traditional social media marketing.
In today's rapidly shifting landscape, the success of a marketing campaign hinges not only on creativity but equally on data security, especially when audience engagement is paramount.