---
title: WILY Blog | activation (10)
description: activation | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (10)
---

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# Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes

Posts about:

## activation (10)

![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/how-much-should-you-be-spending-on-experiential-marketing_.png)

[activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business)

### [How Much Should You Be Spending on Experiential Marketing?](https://insight.wilyglobal.com/wily-blog/how-much-should-you-be-spending-on-experiential-marketing)

Mar 27, 2018 6:00:00 AM

According to [AgencyEA](https://www.prnewswire.com/news-releases/agencyea-unveils-results-of-industry-wide-experiential-marketing-study-300587868.html), “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers to legitimize spending thousands, or sometimes millions of dollars, on a campaign that might not generate the expected ROI. But times are a changin’, and marketers have a not-so-secret weapon to help them leverage their experiential budget: and it’s *technology*, of course.

[wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) 

[Read More](https://insight.wilyglobal.com/wily-blog/how-much-should-you-be-spending-on-experiential-marketing)

![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Wily_Rebrand_Scratch-sml-1024x682-Dec-05-2022-05-05-58-9096-PM.png)

[branding,](https://insight.wilyglobal.com/wily-blog/tag/branding) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business)

### [The Contest System Inc. Announces Rebranding to Wily Global Inc. (WILY)](https://insight.wilyglobal.com/wily-blog/the-contest-system-announces-rebranding-to-wily-global)

Mar 14, 2018 8:00:00 AM

**The Contest System becomes WILY**

The Contest System Inc. has changed its corporate name to [Wily Global Inc. (WILY)](https://www.wilyglobal.com/), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand and agency clients.

[wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) 

[Read More](https://insight.wilyglobal.com/wily-blog/the-contest-system-announces-rebranding-to-wily-global)

<https://insight.wilyglobal.com/wily-blog/tag/activation/page/9> [6](https://insight.wilyglobal.com/wily-blog/tag/activation/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/activation/page/7) [8](https://insight.wilyglobal.com/wily-blog/tag/activation/page/8) [9](https://insight.wilyglobal.com/wily-blog/tag/activation/page/9) [10](https://insight.wilyglobal.com/wily-blog/tag/activation/page/10)

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