How Much Should You Be Spending on Experiential Marketing?
According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers to legitimize spending thousands, or sometimes millions of dollars, on a campaign that might not generate the expected ROI. But times are a changin’, and marketers have a not-so-secret weapon to help them leverage their experiential budget: and it’s technology, of course.
