Posts about:
For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now.
This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of disruptors in the space about how they’re helping to improve rewards programs.
Recent reports predict that in 2018, brand activation revenues are expected to reach $357 billion, so it comes as no surprise that customer activation spending is expected to reach $740 billion U.S. dollars by 2020. Brands are putting more effort than ever before into developing creative activation strategies. Although not every organization has the resources to launch expensive activations, it may surprise you to discover that some of the most successful campaigns were executed on a modest budget. The key to a winning activation is engaging and incentivizing consumers to action. So, if you’ve yet to devise a brand activation strategy or looking for new inspiration, then you’ve come to the right place.
WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The conference will take place from April 9-11th at the Hyatt Centric in Chicago and includes three days of education and insight into the world of branded currency. This year’s theme, Innovations in Branded Currency (i.e. gift cards, loyalty points, coupons, promotional codes, credits or anything that allows a customer to exchange something for a retailer’s goods/services) was chosen out of the ever-pressing need for more personal experiences with incentives, and how technology is reshaping the industry. Attendees will have the opportunity to meet WILY in the Exhibit Hall (Booth #8) and learn how to plug-in and layer-on smarter, faster incentive programs with engagement and gamification mechanics.