Market Insights

Digital solutions are crucial in Experiential Marketing. Although often a small part of the overall activation, they significantly drive KPIs.

So, if you’re currently in the midst of XM planning and looking for digital tools to engage your audience, run contests, and hit KPIs in data capture, lead generation, and insight gathering, our SPRY platform has you covered, allowing you to focus on all the other items pulling at your attention.

Let’s explore how the SPRY software platform can simplify your planning process, enhance your XM digital experiences, and become your go-to solution, offering a comprehensive suite of tools for your execution arsenal.

Oftentimes marketers refer to “tactics” such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics are deeply rooted in the science of “motivation” (aka the desire to do things)?

In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification.