Marketers are learning that they must make customer engagement a top priority for a number of compelling reasons, including:
In today’s digital era, marketers must have an arsenal of tools to help them store, track, and measure their digital engagement campaigns. It’s no longer a want but a necessity to use a number of tools that provide a snapshot of the customer journey understanding which brand experiences that move the needle. It can be confusing for marketers to build out their own toolkit as they navigate a growing landscape of digital solutions. To effectively determine the solutions you need, it’s best to begin at the foundation and build from there.
Here are the most important customer engagement tools that every marketer needs to help collect, track, and measure their marketing efforts today:
Once you determine the most effective customer engagement tools for your business needs, it’s important to ensure your investment pays off. In order to make the most out of your toolkit, you need up-to-date consumer data and insights. If you’re looking for a solution that will help to collect valuable consumer data, then look no further. SPRY, WILY’s proprietary platform, powers a variety of customer engagement solutions. It provides marketers with a range of off-the-shelf and customizable digital customer engagement solutions that can be built and deployed in under 10-days.
SPRY enables you to power your programs on any device with exciting digital engagement mechanics. Anything you can do on a smartphone can be built into a digital experience. Speak to one of our experts now to help you get from concept to campaign in under 10 days!
