The BCG Henderson Institute is expecting a favourable holiday shopping season this year with three out of four consumers planning to spend the same or more compared to last year.
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
Hey there, contest enthusiasts!
If you're involved in running national or Quebec-based contest campaigns, we have some fantastic news to share that could make your life a whole lot easier.
In an era marked by heightened political and emotional sensitivities, brands and agencies have found themselves navigating a complex landscape in their quest to craft marketing campaigns that resonate with authenticity.
These 12 remarkable ad campaigns from the recent past not only rose to the occasion but also demonstrated their unwavering commitment to making a positive impact on society.
Contests and sweepstakes have always held a special place in the world of marketing. They tap into people's desire for freebies, allowing brands to increase their visibility without blowing their advertising budgets.
Contests also foster consumer engagement, offering marketers a cost-effective alternative to traditional social media marketing.