Market Insights

Today, it's National Scavenger Hunt Day, a celebration of the classic game that tests our observational and problem-solving skills for the promise of rewards.

There are a variety of tactics brands can use to achieve their marketing strategies. However, they are not all equal. So which tactics are worth investing in?

First-party data is considered the most valuable data that can be collected about an audience, and it becomes a powerful resource when tied to an activation campaign. First party data not only provides specific details about your existing users and customers, it is the key component of remarketing efforts.

Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through engagement campaigns. Effective engagement campaigns require securing quality data to determine the best marketing strategies.