Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

Posts about:

brand experience

Simplify Your Experiential Marketing Planning Season: Tips for Streamlining Your Digital Experiences

Digital solutions are crucial in Experiential Marketing. Although often a small part of the overall activation, they significantly drive KPIs.

So, if you’re currently in the midst of XM planning and looking for digital tools to engage your audience, run contests, and hit KPIs in data capture, lead generation, and insight gathering, our SPRY platform has you covered, allowing you to focus on all the other items pulling at your attention.

Let’s explore how the SPRY software platform can simplify your planning process, enhance your XM digital experiences, and become your go-to solution, offering a comprehensive suite of tools for your execution arsenal.

Read More

Enhancing Your Sponsorship Activations: Elevate Audience Engagement with the SPRY Software Platform

Digital solutions have become indispensable in Sponsorship Marketing, serving as a critical element within a campaign's strategy—even though they often represent merely one component of the overall activation.

Beyond leveraging sponsored assets to engage fans and audiences, brands are increasingly tasked with meeting KPIs related to data capture, lead generation, insight gathering, as well as enhancing product/brand awareness to ultimately drive sales and consumer loyalty.

Read More