Market Insights

Digital solutions are crucial in Experiential Marketing. Although often a small part of the overall activation, they significantly drive KPIs.

So, if you’re currently in the midst of XM planning and looking for digital tools to engage your audience, run contests, and hit KPIs in data capture, lead generation, and insight gathering, our SPRY platform has you covered, allowing you to focus on all the other items pulling at your attention.

Let’s explore how the SPRY software platform can simplify your planning process, enhance your XM digital experiences, and become your go-to solution, offering a comprehensive suite of tools for your execution arsenal.

Digital solutions have become indispensable in Sponsorship Marketing, serving as a critical element within a campaign's strategy—even though they often represent merely one component of the overall activation.

Beyond leveraging sponsored assets to engage fans and audiences, brands are increasingly tasked with meeting KPIs related to data capture, lead generation, insight gathering, as well as enhancing product/brand awareness to ultimately drive sales and consumer loyalty.

The holiday season is upon us, and it's shaping up to be an optimistic time for retailers. 

The BCG Henderson Institute is expecting a favourable holiday shopping season this year with three out of four consumers planning to spend the same or more compared to last year.

Today, it's National Scavenger Hunt Day, a celebration of the classic game that tests our observational and problem-solving skills for the promise of rewards.