--- title: WILY Blog | brand experience (4) description: brand experience | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (4) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## brand experience (4) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/What-Your-Agency-is-Probably-Missing-in-its-Creative-Briefs.png) [advertising,](https://insight.wilyglobal.com/wily-blog/tag/advertising) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [campaigns](https://insight.wilyglobal.com/wily-blog/tag/campaigns) ### [What Your Agency is Probably Missing in its Creative Briefs](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) Feb 7, 2019 3:06:00 PM Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-Savvy-Marketers-Will-Activate-their-Super-Bowl-LIII-Sponsorships-2.png) [air canada,](https://insight.wilyglobal.com/wily-blog/tag/air-canada) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships](https://insight.wilyglobal.com/wily-blog/how-savvy-marketers-will-activate-their-super-bowl-liii-sponsorships) Jan 24, 2019 11:50:00 AM The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and [75,000 live fans](https://www.ajc.com/sports/football/top-super-bowls-attendance/88EypjjWmHxGBLU1oypIjN/) in a single day, digital channels are allowing marketers to form long-lasting brand impressions beyond the initial broadcast, and to more fans than ever before. As advertising and marketing evolves beyond traditional commercial spots (although we’ll see plenty of those, too), how will marketers spend their sponsorship activation dollars this year? [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-savvy-marketers-will-activate-their-super-bowl-liii-sponsorships) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-7-Secrets-About-Customer-Activation-Only-A-Handful-Of-People-Know-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [The 7 Secrets About Customer Activation Only A Handful Of People Know](https://insight.wilyglobal.com/wily-blog/the-7-secrets-about-customer-activation-only-a-handful-of-people-know) Jan 17, 2019 11:32:00 AM Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-7-secrets-about-customer-activation-only-a-handful-of-people-know) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Inspiring-Ways-to-Use-Gamification-in-Your-Marketing-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [campaigns,](https://insight.wilyglobal.com/wily-blog/tag/campaigns) [Gamification](https://insight.wilyglobal.com/wily-blog/tag/gamification) ### [5 Inspiring Ways to Use Gamification in Your Marketing](https://insight.wilyglobal.com/wily-blog/5-inspiring-ways-to-use-gamification-in-your-marketing) Sep 12, 2018 11:35:00 AM In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-inspiring-ways-to-use-gamification-in-your-marketing) [2](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/2) [3](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/3) [4](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/4) [5](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/5) [6](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/6) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)