--- title: WILY Blog | advertising description: advertising | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## advertising ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/12-Inspiring-Ad-Campaigns-to-Be-Thankful-For-This-Year-2.png) [advertising,](https://insight.wilyglobal.com/wily-blog/tag/advertising) [campaigns](https://insight.wilyglobal.com/wily-blog/tag/campaigns) ### [12 Inspiring Ad Campaigns to Be Thankful For](https://insight.wilyglobal.com/wily-blog/12-inspiring-ad-campaigns-to-be-thankful-for-this-year-0) Oct 31, 2023 4:11:30 PM In an era marked by heightened political and emotional sensitivities, brands and agencies have found themselves navigating a complex landscape in their quest to craft marketing campaigns that resonate with authenticity. These 12 remarkable ad campaigns from the recent past not only rose to the occasion but also demonstrated their unwavering commitment to making a positive impact on society. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/12-inspiring-ad-campaigns-to-be-thankful-for-this-year-0) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/What-Your-Agency-is-Probably-Missing-in-its-Creative-Briefs.png) [advertising,](https://insight.wilyglobal.com/wily-blog/tag/advertising) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [campaigns](https://insight.wilyglobal.com/wily-blog/tag/campaigns) ### [What Your Agency is Probably Missing in its Creative Briefs](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) Feb 7, 2019 3:06:00 PM Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Epic-Experiential-Marketing-Fails-And-What-They-Can-Teach-Us-FI.png) [advertising,](https://insight.wilyglobal.com/wily-blog/tag/advertising) [branding,](https://insight.wilyglobal.com/wily-blog/tag/branding) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [5 Epic Experiential Marketing Fails (And What They Can Teach Us)](https://insight.wilyglobal.com/wily-blog/5-epic-experiential-marketing-fails-and-what-they-can-teach-us) Apr 11, 2018 6:00:00 AM Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the [SXSW Conference & Festival](http://www.adweek.com/brand-marketing/the-ultimate-roundup-of-this-years-sxsw-experiential-marketing-activations/) is celebrated for its experiential displays, and the intersection of arts and digital experiences that it offers attendees. But not every activation is vetted and approved like the ones seen at SXSW. Sometimes marketers are willing to roll the dice for the sake of profit and promotion, and sometimes it backfires. Just ask these 5 organizations who launched experiential activations that didn’t exactly go as planned. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-epic-experiential-marketing-fails-and-what-they-can-teach-us) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)