Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

Posts about:

brand experience (5)

Case Study: How adidas Drove Consumers to New Store with NFC Tech

WILY helps some of the world’s most trusted brands develop creative experiences to engage and drive consumers to retail. Recently, we helped adidas promote their brand new Originals store in Vancouver, BC. The campaign leveraged near-field communication (NFC) technology for a tap to win contest. But before we dive into the case study, let’s first explore what NFC is, and how brands can utilize this technology to drive customer activations.

Read More