--- title: WILY Blog | brand experience (5) description: brand experience | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (5) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## brand experience (5) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/7-Free-Reports-About-the-Digital-Experience-DX-Worth-Your-Time-2.png) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [7 Free Reports About the Digital Experience (DX) Worth Your Time](https://insight.wilyglobal.com/wily-blog/7-free-reports-about-the-digital-experience-dx-worth-your-time) Sep 5, 2018 11:22:00 AM When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should you care about the evolution of digital experiences? Well, according to Salesforce, [52% of consumers](https://www.salesforce.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fourth-annual-state-of-marketing.pdf) indicated that they are likely to switch brands if a company doesn’t personalize communications to them. By crafting engaging digital experiences, marketers have an opportunity to captivate consumers like never before, and with the help of the digital experience (DX) ecosystem, can leverage those relationships over and over again. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/7-free-reports-about-the-digital-experience-dx-worth-your-time) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Secret-to-Driving-Audience-Engagement-at-Events-Infographic-1.png) [Events,](https://insight.wilyglobal.com/wily-blog/tag/events) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [Why Investing in XM Technology Works \[Infographic\]](https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) Aug 29, 2018 9:30:00 AM We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our smartphones help us to fully experience events. The ability to record, connect, and engage at an event is an important part of our experience. It makes us feel good. So rather than seeing digital technology as a distraction, let’s embrace this technology for what it is; a portal for engaging XM experiences. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-Gamification-Marketing-Uses-Emotion-to-Drive-Big-Profits-2.jpg) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [How Gamification Marketing Uses Emotion to Drive Big Profits](https://insight.wilyglobal.com/wily-blog/how-gamification-marketing-uses-emotion-to-drive-big-profits) Aug 1, 2018 10:00:00 AM According to [Harvard Business Review,](https://hbr.org/2000/07/e-loyalty-your-secret-weapon-on-the-web) increasing customer retention by 5% can generate a 25%-95% increase in profit. Since the main objective of retention is to continue ongoing relationships with customers, experts generally [use customer engagement](https://www.forbes.com/sites/oracle/2014/03/28/customer-loyalty-is-dead-long-live-engagement/) as an effective indicator of loyalty. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-gamification-marketing-uses-emotion-to-drive-big-profits) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/3-Contest-Strategies-Guaranteed-to-Boost-Customer-Engagement-2.jpg) [Contests,](https://insight.wilyglobal.com/wily-blog/tag/contests) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [3 Contest Strategies Guaranteed to Boost Customer Engagement \[Infographic\]](https://insight.wilyglobal.com/wily-blog/3-contest-strategies-guaranteed-to-boost-customer-engagement-infographic) Jul 26, 2018 9:00:00 AM Don’t let your contest fall on deaf hears. Learn 3 effective contest strategies that we guarantee will boost customer engagement and brand recognition. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/3-contest-strategies-guaranteed-to-boost-customer-engagement-infographic) [3](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/3) [4](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/4) [5](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/5) [6](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/brand-experience/page/7) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)