--- title: Why Investing in XM Technology Works [Infographic] description: Rather than seeing digital devices as a distraction, let's embrace this technology for what it is; a portal for creating engaging XM events. image: https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Secret-to-Driving-Audience-Engagement-at-Events-Infographic-1.png --- [Skip to content](https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic#main-content) [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg)](https://www.wilyglobal.com) Open main navigation Close main navigation - [Contact us](https://www.wilyglobal.com/contact/) [Contact us](https://www.wilyglobal.com/contact/) Aug 29, 2018 9:30:00 AM # Why Investing in XM Technology Works \[Infographic\] [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) [Twitter icon](https://twitter.com/intent/tweet?url=https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) [envelope icon](mailto:?body=https://insight.wilyglobal.com/wily-blog/why-investing-in-xm-technology-works-infographic) [![The-Secret-to-Driving-Audience-Engagement-at-Events-\[Infographic\]](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/The-Secret-to-Driving-Audience-Engagement-at-Events-Infographic-1.png?width=508&height=354&name=The-Secret-to-Driving-Audience-Engagement-at-Events-Infographic-1.png)](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Secret-to-Driving-Audience-Engagement-at-Events-Infographic-1.png)We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our smartphones help us to fully experience events. The ability to record, connect, and engage at an event is an important part of our experience. It makes us feel good. So rather than seeing digital technology as a distraction, let’s embrace this technology for what it is; a portal for engaging XM experiences. With that being said, mobile devices are only one of the many ways to engage audiences at events. In fact, [94%](https://www.prnewswire.com/news-releases/agencyea-unveils-results-of-industry-wide-experiential-marketing-study-300587868.html) of marketers agree technology has a positive impact on an event. However, [51% of marketers](https://www.linkedin.com/pulse/9-superb-omnichannel-stats-marketer-should-know-delhi-school/) say they can’t react to new channels, devices, trends or competitors using their current tech. Additionally, only [31.6% of event organizers](https://blog.bizzabo.com/event-marketing-statistics) use technology regularly to encourage engagement at events. Here are some facts and figures that reveal why investing in XM technology is integral to engaging audiences now and into the future. ### **How Marketers Are Using XM Tech to Engage Audiences:** - [35%](https://welcome.bizzabo.com/event-professionals-of-tomorrow-report) of marketers believe wearable devices are the biggest trend in maximizing the event experience. - [22%](https://splashthat.com/blog/event-marketing-statistics) of marketing departments in B2C companies use event marketing software. - [19%](https://splashthat.com/blog/event-marketing-statistics) of fortune 500 marketers use event marketing software. **[Event Technology can help](https://blog.bizzabo.com/event-marketing-statistics): ** - Increase attendance by 27% - Increase productivity by 20% - Decrease costs by 20-30% **[The Most Used Technologies by Event Marketers Are](https://splashthat.com/blog/event-marketing-statistics):** - 45% photobooths - 44% event apps - 44% live interaction technology **[Brands that deliver more than 20 events per year are more likely to take advantage of technological tools such as](https://intellitix.com/hub/experiential-spending-on-the-rise):** 1. Interactive touch screens for data capture and surveys 2. Location mapping 3. Virtual reality 4. [Gamification mechanics](https://wilyglobaldev.wpengine.com/solutions/) ### **Finally, why incorporating mobile engagements into your XM strategy is a good idea: ** [![](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/mobile-engagements-events-768x1024-1.png?width=768&height=1024&name=mobile-engagements-events-768x1024-1.png)](https://start.wilyglobal.com/en-ca/ebook-75-fascinating-facts-about-experiential-marketing) --- ##### **[eBook: 75 Fascinating Facts About Experiential Marketing](https://start.wilyglobal.com/en-ca/ebook-75-fascinating-facts-about-experiential-marketing)** [![](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/75-experiential-marketing-book-Dec-05-2022-05-11-23-4428-PM.png?width=204&height=268&name=75-experiential-marketing-book-Dec-05-2022-05-11-23-4428-PM.png)](https://start.wilyglobal.com/en-ca/ebook-75-fascinating-facts-about-experiential-marketing) Many brands struggle to connect with and influence their target audience. However, there is one marketing approach which many experts say is the most effective when it comes to motivating people to action…and that is Experiential Marketing. Download the report to uncover the latest facts and key findings from across the XM industry. ##### **WHAT’S INSIDE:** - The ROI of Experiential Marketing - How Technology Improves the Brand Experience - The Impact of Shareable Experiences - Experiential Marketing Success Stories - Plus So Much More! **[Download the FREE 24 page report today!](https://start.wilyglobal.com/en-ca/ebook-75-fascinating-facts-about-experiential-marketing)** [Events](https://insight.wilyglobal.com/wily-blog/tag/events), [Fan Engagement](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement), [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ## Related posts [![](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/8-New-Facts-About-Customer-Activation-Technology-2.png?height=200&name=8-New-Facts-About-Customer-Activation-Technology-2.png)](https://insight.wilyglobal.com/wily-blog/8-new-facts-about-customer-activation-technology) [Events](https://insight.wilyglobal.com/wily-blog/tag/events), [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ## [8 New Facts About Customer Activation Technology](https://insight.wilyglobal.com/wily-blog/8-new-facts-about-customer-activation-technology) [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) Jan 10, 2019 9:30:00 AM Over the past few years marketers continue to experience rapid changes in how they activate... [Read more](https://insight.wilyglobal.com/wily-blog/8-new-facts-about-customer-activation-technology) [![](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/WILY-flourish-conference-final-1024x684.png?height=200&name=WILY-flourish-conference-final-1024x684.png)](https://insight.wilyglobal.com/wily-blog/catch-wily-at-flourish-conference-the-growth-of-branded-currency) [Events](https://insight.wilyglobal.com/wily-blog/tag/events), [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ## [Catch WILY at Flourish Conference ’18: The Growth of Branded Currency](https://insight.wilyglobal.com/wily-blog/catch-wily-at-flourish-conference-the-growth-of-branded-currency) [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) Mar 29, 2018 6:00:00 AM WILY is honoured to be chosen as one of four companies to exhibit at Flourish Conference 2018. The... [Read more](https://insight.wilyglobal.com/wily-blog/catch-wily-at-flourish-conference-the-growth-of-branded-currency) [![](https://insight.wilyglobal.com/hs-fs/hubfs/Imported_Blog_Media/Why-Marketers-Who-Leverage-SMS-Boost-Consumer-Engagement-2.png?height=200&name=Why-Marketers-Who-Leverage-SMS-Boost-Consumer-Engagement-2.png)](https://insight.wilyglobal.com/wily-blog/why-marketers-who-leverage-sms-boost-consumer-engagement) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ## [Why Marketers Who Leverage SMS Boost Consumer Engagement](https://insight.wilyglobal.com/wily-blog/why-marketers-who-leverage-sms-boost-consumer-engagement) [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) Aug 9, 2019 12:14:00 PM The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital... 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