Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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12 Inspiring Ad Campaigns to Be Thankful For

In an era marked by heightened political and emotional sensitivities, brands and agencies have found themselves navigating a complex landscape in their quest to craft marketing campaigns that resonate with authenticity.

These 12 remarkable ad campaigns from the recent past not only rose to the occasion but also demonstrated their unwavering commitment to making a positive impact on society.

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Running Viral Contests in Under 10 Days: Digital Strategies for Success

Contests and sweepstakes have always held a special place in the world of marketing. They tap into people's desire for freebies, allowing brands to increase their visibility without blowing their advertising budgets.

Contests also foster consumer engagement, offering marketers a cost-effective alternative to traditional social media marketing.

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