--- title: WILY Blog description: The ultimate destination for marketers who want to engage, incentivize, and activate consumers. --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes ![](https://insight.wilyglobal.com/hubfs/Hubspot%20-%20Image%20Template-XMc.png) [HOW TO'S,](https://insight.wilyglobal.com/wily-blog/tag/how-tos) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [Gamification](https://insight.wilyglobal.com/wily-blog/tag/gamification) ### [Simplify Your Experiential Marketing Planning Season: Tips for Streamlining Your Digital Experiences](https://insight.wilyglobal.com/wily-blog/simplify-your-experiential-marketing-planning-season) Apr 17, 2024 9:42:55 AM Digital solutions are crucial in Experiential Marketing. Although often a small part of the overall activation, they significantly drive KPIs. So, if you’re currently in the midst of XM planning and looking for digital tools to engage your audience, run contests, and hit KPIs in data capture, lead generation, and insight gathering, our SPRY platform has you covered, allowing you to focus on all the other items pulling at your attention. Let’s explore how the SPRY software platform can simplify your planning process, enhance your XM digital experiences, and become your go-to solution, offering a comprehensive suite of tools for your execution arsenal. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/simplify-your-experiential-marketing-planning-season) ![](https://insight.wilyglobal.com/hubfs/WILY-SponsorshipActivation.jpg) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [Sponsorship Marketing](https://insight.wilyglobal.com/wily-blog/tag/sponsorship-marketing) ### [Enhancing Your Sponsorship Activations: Elevate Audience Engagement with the SPRY Software Platform](https://insight.wilyglobal.com/wily-blog/enhancing-your-sponsorship-activations) Apr 1, 2024 11:46:08 AM Digital solutions have become indispensable in Sponsorship Marketing, serving as a critical element within a campaign's strategy—even though they often represent merely one component of the overall activation. Beyond leveraging sponsored assets to engage fans and audiences, brands are increasingly tasked with meeting KPIs related to data capture, lead generation, insight gathering, as well as enhancing product/brand awareness to ultimately drive sales and consumer loyalty. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/enhancing-your-sponsorship-activations) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Creative-Ways-to-Engage-Consumers-and-Boost-Sales-Over-the-Holidays-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [5 Creative Ways to Engage Consumers and Boost Sales During The Holiday Season](https://insight.wilyglobal.com/wily-blog/5-creative-ways-to-engage-consumers-and-boost-sales-over-the-holidays-0) Nov 2, 2023 12:04:15 PM The holiday season is upon us, and it's shaping up to be an optimistic time for retailers.  The BCG Henderson Institute is expecting a [favourable holiday shopping season](https://www.bcg.com/publications/2023/holiday-retail-forecast-and-insights) this year with three out of four consumers planning to spend the same or more compared to last year. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-creative-ways-to-engage-consumers-and-boost-sales-over-the-holidays-0) ![](https://insight.wilyglobal.com/hubfs/Firefly%20The%20quebec%20flag%20with%20the%20words%20-you%20win-%20and%20blue%20streamers%20and%20confetti%2024137.jpg) [HOW TO'S,](https://insight.wilyglobal.com/wily-blog/tag/how-tos) [Contests,](https://insight.wilyglobal.com/wily-blog/tag/contests) [Sweepstakes](https://insight.wilyglobal.com/wily-blog/tag/sweepstakes) ### [Exciting News: Quebec Abolishes Contest Laws - No More Régie Filings or Fees!](https://insight.wilyglobal.com/wily-blog/exciting-news-quebec-abolishes-contest-laws-no-more-régie-filings-or-fees) Nov 1, 2023 3:15:57 PM Hey there, contest enthusiasts! If you're involved in running national or Quebec-based contest campaigns, we have some fantastic news to share that could make your life a whole lot easier. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/exciting-news-quebec-abolishes-contest-laws-no-more-régie-filings-or-fees) [1](https://insight.wilyglobal.com/wily-blog) [2](https://insight.wilyglobal.com/wily-blog/page/2) [3](https://insight.wilyglobal.com/wily-blog/page/3) [4](https://insight.wilyglobal.com/wily-blog/page/4) [5](https://insight.wilyglobal.com/wily-blog/page/5) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)