Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

4 Risks of Not Tracking Your Engagement Campaigns

Customer engagement is at the heart of any successful brand. As engagement becomes increasingly important to measure, and more value is put on campaigns that support this, it’s vital for marketers to track the success of their efforts. Data-driven marketing offers industry leaders the opportunity to increase their market growth while shaping customer satisfaction through engagement campaigns. Effective engagement campaigns require securing quality data to determine the best marketing strategies.

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How Can Marketers Make the Most Out of Their CRM Systems?

Science Daily claims that a staggering 90% of all the data in the world has been generated over the last few years. That’s a lot of information for marketers to decipher. CRM, or Customer Relationship Management, although traditionally a sales tool, is now commonly useful for marketers looking to connect their systems and organize the data they collect to aid sales teams.

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