At WILY, we believe that a good scavenger hunt can offer more than just camp or party fun. When executed effectively and securely, these engaging mechanics can be a strategic tool for marketing leaders to connect with their consumers.
While traditional scavenger hunts can pose unique challenges for marketers in that they are time-consuming and require some effort to complete, a digital scavenger hunt can feed the desire for instant gratification in our digital age. Done securely with WILY, a well-executed and compliant digital scavenger hunt can drive consumer engagement through positive (and fun!) brand experiences.
With a touch of creativity, consumer insights, and secure programming, brands can translate the essence of a scavenger hunt into the digital realm, avoiding low user engagement and achieving desired outcomes.
In this blog post, we will explore a couple of real-life examples that successfully leverage secure scavenger hunt mechanics for engaging and compliant brand experiences:Consumers were invited to purchase participating Dr. Oetker’s Giuseppe Pizzeria products to acquire a PIN Code and enter it into the contest microsite, powered by the SPRY software platform.
The prizing included:
Instant prizes included:
Users could also earn free entries by "searching" for Giuseppe using a digital magnifying glass.
The contest ran for several months, allowing participants to accumulate entries and assign them to their preferred prizes. It resulted in 81,200 data-protected entries, with 31% being recurring participants, and generated 127,589 social shares, showcasing the viral potential of digital scavenger hunts.
By using “digital” gamification tactics, “Find Giuseppe” made it easy for consumers to securely engage over and over again, in ways a traditional “physical” Scavenger Hunt cannot.
Read the complete success story and play the game yourself to see how your brand can benefit from running a similar program on the SPRY secure engagement platform.
Meet Eric. Eric is a huge Edmonton Oilers fan, and he regularly attends their games live. Today, Eric is attending a game at Rogers Place. Eric heads to his seat in the arena, and notices a promotion on the scoreboard for a chance to win 1 of 850 prizes by visiting a dedicated URL.
Eric takes out his phone and visits the URL. After securely entering his personal data, he is presented with an action to complete: Flick a puck at a goalie. If he scores, he’ll win something.
Eric, has a sniper shot, so naturally he gets the puck in the net. Next, Eric is directed to go visit one of three Sport Chek stations in the arena to collect his prize. Once there, he is congratulated and given a $200 gift card for Sport Chek.
These success stories highlight the potential of data compliant digital scavenger hunts to engage consumers repeatedly, surpassing the limitations of traditional physical hunts.
If you're seeking creative ways to connect with your audience through scavenger hunt tactics without the risk of non-compliance, low engagement and drop-off rates, digital mechanics that are powered by the SPRY platform may hold the solution.
To see the complete Sport Chek/Oilers success story, and to play the flick mechanic, click here.
For more information on creating similar programs, speak with one of our experts.
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