CMSWire defines a digital experience platform (DXP) as consisting of three core components:
Beyond the three core components that make up the main DXP, there are an assortment of technology packages and platforms that supplement the DXP, which is our DX Ecosystem. Of course every organization is made up of different technologies, however, they often include:
Now that we’ve defined the importance of the digital experience and what it includes, we can now explore the trends affecting digital experiences and what marketers must consider as they evaluate their existing ecosystems. Here are 7 free reports from leading industry publications to help guide your digital experience strategy.
Why It’s Worth The Read: Mary Meeker, a well-known VC and heralded “queen of the internet,” annual Internet Trends Report is a 294-slide presentation which touches on everything from data optimization to smart speakers to China.
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Why It’s Worth The Read: Edelman Digital’s annual report serves as a guide for helping businesses advance through technology, innovation and best practices. This year’s theme is all about separating hype from reality in marketing, data, and technology innovation. It features subject matter experts from around the globe defining nine strategic trends happening in the digital space, and provides the necessary recommendations for investing in new technologies, and ensuring their success.
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Why It’s Worth The Read: The latest edition of the Deloitte Consumer Review looks at how digital technology and innovation continues to redefine the world of the consumer. It takes an in-depth look into 6 innovative technologies that are set to drive the next phase of disruption in the consumer market. This year’s focus is on the different ways in which technology is being used to enhance the consumer experience and transform the way that consumer businesses operate.
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Why It’s Worth The Read: The 8th year of Econsultancy’s Digital Trends survey, sponsored by Adobe, unveils the results from nearly 13,000 global marketers. This is an annual review of the “state of the nation” of digital, alongside data showing what distinguishes outperforming companies from their peers. Understand how investment in key digital areas, and companies committed to delivering experiences who are adopting a cross-team, customer-centric approach, are winning by a significant margin.
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Why It’s Worth The Read: The Gartner Magic Quadrant for Digital Experience Platforms is a new report defining the scope and evolution of today’s digital experience technologies – and informs technology buyers about the key elements that a DXP must have to drive value for the business, and its customers, well into the future. It is for businesses interested in technology platforms that will define the future of customer experience – the delivery of tailored, consistent brand experiences across the full scope of digital interactions. As these technologies come to the forefront of your operations, it’s important to stay on the pulse of what’s available to improve your organizations digital experience.
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Why It’s Worth The Read: Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms’ initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This report describes the opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business peers — from vision to implementation to ongoing optimization. This 12-page report is an update of a previously published report that Forrester reviews and updates it periodically for continued relevance and accuracy.
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Why It’s Worth The Read: In this age of digital transformation, businesses need to take creative risks when it comes to their engagement strategy. Gone are the days when an ad campaign was enough to hook a consumer. Today, customers across every industry want to feel immersed in a brand experience. And marketers agree that creating compelling content for digital experiences is one of the top three most exciting opportunities for the year ahead (14%). Download the report to uncover 10 of the most popular trends that CMOs, directors, and managers, from brands and agencies, are planning to integrate into their consumer engagement strategies this year, and into the future.
What’s Inside:
Many brands struggle to connect with and influence their target audience. However, there is one marketing approach which many experts say is the most effective when it comes to motivating people to action…and that is Experiential Marketing.
Download the report to uncover the latest facts and key findings from across the XM industry.