Contests, or sweepstakes, are a great way to drive consumer engagement, increase sales, and collect important data for your organization. However, running a contest can be more complicated than it seems, and oftentimes marketers are left asking a lot of questions along the way. Interestingly, the rules of running a contest vary by region. Therefore, it’s important for marketers to know the right questions to ask, and prepare for, depending on where they plan to execute their campaign.
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.