Market Insights

According to AgencyEA, “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers to legitimize spending thousands, or sometimes millions of dollars, on a campaign that might not generate the expected ROI. But times are a changin’, and marketers have a not-so-secret weapon to help them leverage their experiential budget: and it’s technology, of course.

Introduction

For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented, as consumers have more choices and options than ever before. Many brands are struggling to connect with and influence their target audience in a real way. There is one marketing approach which many experts say is the most effective when it comes to motivating people to action…and that is Experiential Marketing.

The Contest System becomes WILY

The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand and agency clients.