Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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Case Studies

Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest

WILY helps some of the world’s most trusted brands develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win VIP Leafs tickets and take home a Canon camera. Before getting into the case study, let’s first explore what omni-channel marketing is, and how brands can utilize it to acquire data and activate consumers.

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