---
title: WILY Blog | Case Studies
description: Case Studies | The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
---

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# Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes

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## Case Studies

![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/EFzUf8BXkAECLuC-2.jpeg)

[activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Contests,](https://insight.wilyglobal.com/wily-blog/tag/contests) [Case Studies](https://insight.wilyglobal.com/wily-blog/tag/case-studies)

### [How BioSteel Activated its Relationship with Sport Chek](https://insight.wilyglobal.com/wily-blog/how-biosteel-activated-its-relationship-with-sport-chek)

Oct 18, 2019 12:00:00 PM

[BioSteel Sports Nutrition Inc.,](https://en.wikipedia.org/wiki/BioSteel_Sports_Nutrition_Inc.) a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, [Connor McDavid](https://en.wikipedia.org/wiki/Connor_McDavid).

[wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) 

[Read More](https://insight.wilyglobal.com/wily-blog/how-biosteel-activated-its-relationship-with-sport-chek)

![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Canon-iphone-new-blog-2.png)

[activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Contests,](https://insight.wilyglobal.com/wily-blog/tag/contests) [Case Studies](https://insight.wilyglobal.com/wily-blog/tag/case-studies)

### [Case Study: How Canon Activated its Leafs Sponsorship with a VIP Contest](https://insight.wilyglobal.com/wily-blog/case-study-how-canon-activated-its-leafs-sponsorship-with-a-vip-contest)

Aug 9, 2018 9:30:00 AM

<https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Canon-iphone-new-blog-2.png>WILY [helps some of the world’s most trusted brands](https://www.wilyglobal.com/use-cases/) develop contests to engage and drive consumers to retail. Recently, we helped Canon Canada activate their MLSE sponsorship using omnichannel marketing and a one-of-a-kind contest experience. The campaign leverages a combination of indirect and direct communication channels – websites, retailers, email, mobile, and more, for a unique chance to win VIP Leafs tickets and take home a Canon camera. Before getting into the case study, let’s first explore what omni-channel marketing is, and how brands can utilize it to acquire data and activate consumers.

[wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) 

[Read More](https://insight.wilyglobal.com/wily-blog/case-study-how-canon-activated-its-leafs-sponsorship-with-a-vip-contest)

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