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In Case You Missed It: The Top 20 Tweets from Flourish 2018

This week WILY had the pleasure of attending Flourish Conference 2018: The Growth of Branded Currency. The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of disruptors in the space about how they’re helping to improve rewards programs.

With so many helpful sessions, it was nearly impossible to catch them all, so we tracked the hashtag #Fourish18 to uncover some of the most memorable moments from the conference.

Here’s our recap of Flourish 2018, according to your best tweets:


1. Exhibitor Setup


2. Games Lounge


3. The Main Stage


4. Opening Remarks from Flourish Founders


5. Keynote with Bridget Brennan



6. The Impact of Changing your Positioning to Branded Currency


7. The Past, Present, and Future of Branded Currency


8. Live Podcast: Industry and Consumer Insights that Help Retailers Drive Stored Value


9. Global Challenges and Opportunities Panel Discussion


10. Let’s Get Digital: Mobile Technology and its Impact on Branded Currency


11. Gift Cards are for People: Research and Stories from All over the World

12. Industry Night


13. How to Right-Size Product Innovation and Loyalty for Your Business


14. How to Increase Awareness of B2B Programs with End Users/Buyers


15. Disruption is Already Here… It’s Just Not Widely Distributed Yet


16. Physical vs Digital – 5 Trends in the Tug and Pull Between Physical and Digital B2B Gift Card Sales


17. The Branded Currency Evolution: Breakage and the Power of Promo



19. Fraud and Security at All Stages of the Customer Journey


20. Wrapping Up With a Game of Cornhole