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Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage these programs, and the ability to easily collect and assess customer data is truly a timesaver for many marketing professionals. But how can marketers get more out of their campaigns without putting more time in?
Well, with a little bit of creativity and help from a cloud-based platform, it’s possible to take your campaigns to the next level without reinventing the wheel each time. This tactic will help your marketing teams save time, money, and effort year-round while generating the results you’re looking for.
Learn how this one simple solution can help marketers save time, money, and effort year-round while generating quantifiable results.
Incentivizing Purchases with PIN-on-Pack Promotions
PIN-on-Pack or PIN Coded Card promotions are proven tactics used to incentivize the purchase of specific products. The challenge with these campaigns is the traditionally long lead times required to customize, print, and distribute the packages.
Marketers have an opportunity to make their lives easier by incorporating a “always-on” PIN-on-Pack program into their marketing mix. This solution helps improve program budgets, engagement initiatives, and results while eliminating long lead times by approaching traditional PIN-On-Pack promotions more strategically.
What’s the Big Idea?
How can marketers execute this “always-on” initiative? It begins by printing unique PIN Codes on ALL packaging:
- Launching the solution once and running it year-round/year-over-year
- Running several different promotions by utilizing the printed PINs
- Unused PINs can be carried over for future initiatives & new PINs can be added at anytime
How It Works
WILY’s secure cloud-based platform will generate millions of unique, one-use PIN Codes and provide them to your brand’s packaging printer. The packaging printer will add the PIN Codes to the various products. WILY will also create a brand specific microsite that can be turned on/off within a few hours. The microsite will be customized for the brand and feature key elements such as entry form, rules and regs, engagement mechanic (optional), privacy policy, etc. See the user flow below to understand how this process can be effectively executed.
How It Works: Promotion
As with all marketing campaigns, marketers must determine the more effective way to promote their programs. In this case, PIN-on-Pack promotions provide a lot of flexibility around promotions. When ready, the brand can:
- Deploy a traditional campaign using in-store signage, etc. and/or execute a ’flash’ campaign via social channels, email database, etc.
- Campaigns can run as little as a few hours or as long as a few months
- Campaigns turnaround is within a couple of days prior to launch
*Unused PINs can be automatically carried over to the next promotion
There are a number of ways marketers can deploy this type of solution including: social media, in-store, traditional media, brand/retailer, at events, sponsorships, and through e-mail.
What’s the Rationale Behind this Tactic?
This tactic empowers brands to deploy promotions and incentivize sales on a moments notice. Also it enables brand teams and agencies to:
- Devise multiple promotions per year
- Turn on/off promotions quickly
- Develop ‘flash’ promotions and communicate them via social media
- Minimize microsite development costs
- Prime customers for regular promotions
Summary
The long term benefits of using an always on solution for brands and marketers are great. They help improve program budgets, engagement initiatives, and results while eliminating long lead times by approaching traditional PIN-On-Pack promotions more strategically. So, if you’re looking for a simple solution to help make marketers lives easier, here are a summary of steps that marketers should consider:
- Print unique PIN Codes on ALL packaging
- Launch the system once and run it year-round
- Run several different promotions using the printed PINs
- Devise multiple promotions per year
- Turn on/off promotions quickly
- Develop ‘flash’ promotions and communicate them via social media
- Minimize microsite development costs
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