--- title: WILY Blog | wilyglobal (7) description: The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (7) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts by: ## wilyglobal ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Which-Marketing-Tactics-Generate-the-Most-Engagement.png) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Which Marketing Tactics Generate the Most Engagement?](https://insight.wilyglobal.com/wily-blog/which-marketing-tactics-generate-the-most-engagement) Aug 2, 2019 12:00:00 PM Customer engagement is an area that many brands struggle to harness. Less than a decade ago, earned media, or news media, was a solid marketing tactic for brands to gain trust and engage the general public. However, [59 percent of U.S. consumers](https://www.prdaily.com/how-earned-medias-value-is-shifting/) said “fake news” is making them more skeptical of what they read and see. Therefore, marketers must get creative with how they approach engagement marketing, and cannot rely on editorial content to deliver the boost in sales they’re hoping to achieve. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/which-marketing-tactics-generate-the-most-engagement) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/One-Simple-Thing-Marketers-Can-Do-to-Make-Their-Lives-Easier-1.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [One Simple Thing Marketers Can Do to Make Their Lives Easier](https://insight.wilyglobal.com/wily-blog/one-simple-thing-marketers-can-do-to-make-their-lives-easier) Jul 25, 2019 2:54:00 PM Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage these programs, and the ability to easily collect and assess customer data is truly a timesaver for many marketing professionals. But how can marketers get more out of their campaigns without putting more time in? [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/one-simple-thing-marketers-can-do-to-make-their-lives-easier) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Secrets-to-Unleashing-the-Power-of-Your-Customer-Data-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [5 Secrets to Unleashing the Power of Your Customer Data](https://insight.wilyglobal.com/wily-blog/5-secrets-to-unleashing-the-power-of-your-customer-data) Jul 11, 2019 12:00:00 PM Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we doing with all this data? Are we nurturing those relationships? If so, are we doing it effectively? How can we activate all this data and leverage the information we are collecting? [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-secrets-to-unleashing-the-power-of-your-customer-data) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-FAQs-From-Our-Engagement-Marketing-Master-Class-2.png) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [5 FAQs From Our Engagement Marketing Master Class](https://insight.wilyglobal.com/wily-blog/5-faqs-from-our-engagement-marketing-master-class) Jul 5, 2019 9:00:00 AM In our latest [Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers](https://start.wilyglobal.com/how-to-acquire-first-party-data-by-engaging-consumers), we spent time uncovering some of the best tactics brands can use to engage consumers and acquire information about them. Finally, we were able to address a few pressing questions from the audience, that we often hear from clients as well. If you were unable to join us for this informative webinar then you’re in luck! This article will review answers to the top 5 FAQs from the session. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-faqs-from-our-engagement-marketing-master-class) [5](https://insight.wilyglobal.com/wily-blog/author/wilyglobal/page/5) [6](https://insight.wilyglobal.com/wily-blog/author/wilyglobal/page/6) [7](https://insight.wilyglobal.com/wily-blog/author/wilyglobal/page/7) [8](https://insight.wilyglobal.com/wily-blog/author/wilyglobal/page/8) [9](https://insight.wilyglobal.com/wily-blog/author/wilyglobal/page/9) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)