--- title: WILY Blog (10) description: The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (10) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/2019-consumer-engagement-trends-report-cover-2.png) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Top 10 Consumer Engagement Trends for 2019 \[White Paper\]](https://insight.wilyglobal.com/wily-blog/top-10-consumer-engagement-trends-for-2019-white-paper) Mar 28, 2019 9:00:00 AM ### **Introduction** To anticipate where consumer engagement is heading in 2019, we must first explore the areas that are most important to marketers, their businesses, and what opportunities lay ahead. Today, the conversation most marketers are having is around personalization. Personalization is not a new topic of discussion. According to [reports by CMO.com](https://www.cmo.com/features/articles/2018/12/12/the-5-biggest-marketing-trends-for-2019.html#gs.axU9JdbW), marketing is still at “a very basic level of personalization,” but strategies will mature in 2019 as companies begin connecting data and content to deliver on the notion of one-to-one marketing. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/top-10-consumer-engagement-trends-for-2019-white-paper) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/6-Solutions-for-Enabling-Your-On-Site-Brand-Activations-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [6 Solutions for Enabling Your On-Site Brand Activations](https://insight.wilyglobal.com/wily-blog/6-solutions-for-enabling-your-on-site-brand-activations) Mar 21, 2019 3:00:00 PM In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new costs, and brands and agencies are under immense pressure to prove the ROI of their on-site activations. The ability to acquire and report on data during and after an activation is now commonplace. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/6-solutions-for-enabling-your-on-site-brand-activations) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Useful-Tips-From-Experts-In-Customer-Engagement-1.png) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [5 Useful Tips From Experts In Customer Engagement](https://insight.wilyglobal.com/wily-blog/5-useful-tips-from-experts-in-customer-engagement) Mar 14, 2019 11:01:00 AM Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. [Wikipedia describes “customer engagement”](https://en.wikipedia.org/wiki/Customer_engagement) as a business communication connection between an external stakeholder and an organization through various channels of correspondence. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-useful-tips-from-experts-in-customer-engagement) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/What-Customer-Engagement-Will-Look-Like-In-The-Future-2.png) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [What Customer Engagement Will Look Like In The Future](https://insight.wilyglobal.com/wily-blog/what-customer-engagement-will-look-like-in-the-future) Mar 7, 2019 11:08:00 AM There’s nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement, there is one trend that remains steadfast year-over-year. Can you take a wild guess what it is? If you guessed “personalization” then congratulations, you’re thinking like most marketing professionals today. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/what-customer-engagement-will-look-like-in-the-future) [8](https://insight.wilyglobal.com/wily-blog/page/8) [9](https://insight.wilyglobal.com/wily-blog/page/9) [10](https://insight.wilyglobal.com/wily-blog/page/10) [11](https://insight.wilyglobal.com/wily-blog/page/11) [12](https://insight.wilyglobal.com/wily-blog/page/12) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)