Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection of arts and digital experiences that it offers attendees. But not every activation is vetted and approved like the ones seen at SXSW. Sometimes marketers are willing to roll the dice for the sake of profit and promotion, and sometimes it backfires. Just ask these 5 organizations who launched experiential activations that didn’t exactly go as planned.
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The Contest System becomes WILY
The Contest System Inc. has changed its corporate name to Wily Global Inc. (WILY), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand and agency clients.