5 Epic Experiential Marketing Fails (And What They Can Teach Us)
Experiential marketing activations can be risky, but sometimes the risk is worth the payoff. For example, the SXSW Conference & Festival is celebrated for its experiential displays, and the intersection of arts and digital experiences that it offers attendees. But not every activation is vetted and approved like the ones seen at SXSW. Sometimes marketers are willing to roll the dice for the sake of profit and promotion, and sometimes it backfires. Just ask these 5 organizations who launched experiential activations that didn’t exactly go as planned.
