--- title: WILY Blog | Business (11) description: Business | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (11) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## Business (11) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/how-much-should-you-be-spending-on-experiential-marketing_.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [How Much Should You Be Spending on Experiential Marketing?](https://insight.wilyglobal.com/wily-blog/how-much-should-you-be-spending-on-experiential-marketing) Mar 27, 2018 6:00:00 AM According to [AgencyEA](https://www.prnewswire.com/news-releases/agencyea-unveils-results-of-industry-wide-experiential-marketing-study-300587868.html), “One in three brand-side marketers struggles to prove ROI and secure sufficient budget for experiential programs.” The ability to prove ROI is hugely important for organizations to increase their experiential investment, however, in the past, experiential programs have been viewed as a bit of a gamble. Therefore, it’s difficult for experiential marketers to legitimize spending thousands, or sometimes millions of dollars, on a campaign that might not generate the expected ROI. But times are a changin’, and marketers have a not-so-secret weapon to help them leverage their experiential budget: and it’s *technology*, of course. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-much-should-you-be-spending-on-experiential-marketing) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/75-Fascinating-Facts-About-Experiential-Marketing-scaled-2.jpg) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [\[eBook\] 75 Fascinating Facts About Experiential Marketing](https://insight.wilyglobal.com/wily-blog/75-fascinating-facts-about-experiential-marketing-ebook) Mar 16, 2018 6:00:00 AM ### **Introduction** For years, marketers have been dreaming up new ways to harness the power of experiences to engage consumers. The marketplace is moving extremely quick and is becoming increasingly fragmented, as consumers have more choices and options than ever before. Many brands are struggling to connect with and influence their target audience in a real way. There is one marketing approach which many experts say is the most effective when it comes to motivating people to action…and that is Experiential Marketing. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/75-fascinating-facts-about-experiential-marketing-ebook) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Wily_Rebrand_Scratch-sml-1024x682-Dec-05-2022-05-05-58-9096-PM.png) [branding,](https://insight.wilyglobal.com/wily-blog/tag/branding) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [The Contest System Inc. Announces Rebranding to Wily Global Inc. (WILY)](https://insight.wilyglobal.com/wily-blog/the-contest-system-announces-rebranding-to-wily-global) Mar 14, 2018 8:00:00 AM **The Contest System becomes WILY** The Contest System Inc. has changed its corporate name to [Wily Global Inc. (WILY)](https://www.wilyglobal.com/), a marketing technology company as part of its rebranding initiative. Building on the company’s legacy of innovation and speed, the new name reflects the full breadth of engagement and incentive solutions it delivers to its brand and agency clients. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-contest-system-announces-rebranding-to-wily-global) [7](https://insight.wilyglobal.com/wily-blog/tag/business/page/7) [8](https://insight.wilyglobal.com/wily-blog/tag/business/page/8) [9](https://insight.wilyglobal.com/wily-blog/tag/business/page/9) [10](https://insight.wilyglobal.com/wily-blog/tag/business/page/10) [11](https://insight.wilyglobal.com/wily-blog/tag/business/page/11) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)