Market Insights

Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. However, it is the processes, structures, and people working with, and refining that data, that are key to unleashing its power. Data-driven marketers, are able to capture data, and use that information to optimize campaign performance. They know what data they need to better understand the customer journey, and improve performance across all touch-points. If you are a data-driven marketer, or want to understand more about what data-driven marketers do to drive success within their organizations, then this is for you.

Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform.

When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should you care about the evolution of digital experiences? Well, according to Salesforce, 52% of consumers indicated that they are likely to switch brands if a company doesn’t personalize communications to them. By crafting engaging digital experiences, marketers have an opportunity to captivate consumers like never before, and with the help of the digital experience (DX) ecosystem, can leverage those relationships over and over again.