--- title: WILY Blog | Business (8) description: Business | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (8) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## Business (8) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Six-Lessons-Weve-Learned-From-Leading-Data-Driven-Marketers-2.png) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [The Six Lessons We’ve Learned From Leading Data-Driven Marketers](https://insight.wilyglobal.com/wily-blog/the-six-lessons-weve-learned-from-leading-data-driven-marketers) Feb 15, 2019 10:11:00 AM Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, [33% of elite marketers](https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBC03195DEEN) say having the right technologies for data collection and analysis is the most useful in understanding customers. However, it is the processes, structures, and people working with, and refining that data, that are key to unleashing its power. [Data-driven marketers, are able to capture data](https://www.wilyglobal.com/what-is-data-activation-and-why-should-marketers-care/), and use that information to optimize campaign performance. They know what data they need to better understand the customer journey, and improve performance across all touch-points. If you are a data-driven marketer, or want to understand more about what data-driven marketers do to drive success within their organizations, then this is for you. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-six-lessons-weve-learned-from-leading-data-driven-marketers) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/What-Your-Agency-is-Probably-Missing-in-its-Creative-Briefs.png) [advertising,](https://insight.wilyglobal.com/wily-blog/tag/advertising) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [campaigns](https://insight.wilyglobal.com/wily-blog/tag/campaigns) ### [What Your Agency is Probably Missing in its Creative Briefs](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) Feb 7, 2019 3:06:00 PM Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/what-your-agency-is-probably-missing-in-its-creative-briefs) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/7-Free-Reports-About-the-Digital-Experience-DX-Worth-Your-Time-2.png) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [7 Free Reports About the Digital Experience (DX) Worth Your Time](https://insight.wilyglobal.com/wily-blog/7-free-reports-about-the-digital-experience-dx-worth-your-time) Sep 5, 2018 11:22:00 AM When we refer to the “digital experience”,  we’re referring to the way marketers incorporate digital into the customer journey to acquire data and ultimately create more personalized experiences. Why should you care about the evolution of digital experiences? Well, according to Salesforce, [52% of consumers](https://www.salesforce.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fourth-annual-state-of-marketing.pdf) indicated that they are likely to switch brands if a company doesn’t personalize communications to them. By crafting engaging digital experiences, marketers have an opportunity to captivate consumers like never before, and with the help of the digital experience (DX) ecosystem, can leverage those relationships over and over again. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/7-free-reports-about-the-digital-experience-dx-worth-your-time) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-the-Selfie-Transformed-B2C-Marketing-Forever.jpg) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [How the Selfie Transformed B2C Marketing Forever](https://insight.wilyglobal.com/wily-blog/how-the-selfie-transformed-b2c-marketing-forever) Jun 21, 2018 11:45:00 AM As of 2017, [87%](https://www.statista.com/statistics/304861/us-adults-shared-selfie-generation/) of U.S. adults aged 18 to 34 years have taken a photograph of themselves and uploaded it to a social media website. That’s a pretty staggering statistic, and shows how impactful smartphones and social media have become. In fact, reports reveal that approximately [one million selfies](http://stylecaster.com/beauty/selfies-infographic/) are taken each day, and growing year over year. The selfie has quickly become a cultural phenomenon. But how are brands leveraging our “selfie” obsession and turning it into a marketing strategy? We recently covered [how brands are launching effective user-generated content campaigns](https://www.wilyglobal.com/from-around-the-web-8-awesome-examples-of-user-generated-content/), but let’s go a step further and discuss how the selfie itself is defining a new era of B2C marketing strategy, and how brands are taking advantage of it. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-the-selfie-transformed-b2c-marketing-forever) [6](https://insight.wilyglobal.com/wily-blog/tag/business/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/business/page/7) [8](https://insight.wilyglobal.com/wily-blog/tag/business/page/8) [9](https://insight.wilyglobal.com/wily-blog/tag/business/page/9) [10](https://insight.wilyglobal.com/wily-blog/tag/business/page/10) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)