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Today, data is all around us, and the ability to acquire consumer data is at an all-time high. Big data, is a buzzword that we’ve likely all heard by now, and spoken about in our professional lives. And whether we realize it or not, has become the foundation of almost every marketing and advertising campaign we see today.
The term “engagement program” may seem daunting for many marketers. Engagement is a metric that is often difficult to measure but is an important part of the customer experience. It indicates how well your campaigns are resonating with consumers, and is an essential part of any effective marketing funnel.
Data-driven marketing, relies heavily, of course, on the collection and acquisition of data to work. According to “The New Marketing Reality” report by Econsultancy & IBM, 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. However, it is the processes, structures, and people working with, and refining that data, that are key to unleashing its power. Data-driven marketers, are able to capture data, and use that information to optimize campaign performance. They know what data they need to better understand the customer journey, and improve performance across all touch-points. If you are a data-driven marketer, or want to understand more about what data-driven marketers do to drive success within their organizations, then this is for you.
Let’s talk about creative briefs for a minute. Yes, those 1-2 pagers that explain to your client how your campaign will achieve all the goals they have in mind? When composing the creative brief, there’s one thing we should be aspiring to from the onset: we must seek to inspire, not just inform.
