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Today, marketers are spending over $6BN a year on data-driven targeting solutions like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully activating their data.
The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form long-lasting brand impressions beyond the initial broadcast, and to more fans than ever before. As advertising and marketing evolves beyond traditional commercial spots (although we’ll see plenty of those, too), how will marketers spend their sponsorship activation dollars this year?
Social media and digital communications is influencing the way marketers operate. Customer activation no longer lives and dies with traditional media channels and live events. It relies on savvy digital technology to drive consumers to action.
Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy.
