Market Insights

It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers to launch a digital activation in under 10-days. By simply utilizing your social channels, you’ll be able to drive traffic to the activation quickly, and on a modest budget. (You’re welcome to promote the activation in any way you like, this is just one quick way to get it off the ground.)

Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper.

Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by AdExchanger, data shows that although spending is up 10%, CPG brands are cutting back the number of agencies they work with, while testing different agency models to maximize their marketing spend.

In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification.