--- title: WILY Blog (19) description: The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (19) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-Growth-Marketers-Can-Increase-Sales-with-this-Simple-Solution-Banner.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [How Growth Marketers Can Increase Sales with this Simple Solution](https://insight.wilyglobal.com/wily-blog/how-growth-marketers-can-increase-sales-with-this-simple-solution) Apr 25, 2018 10:00:00 AM Marketing isn’t all fun and games, but sometimes *games* can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs proven to move consumers to action. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-growth-marketers-can-increase-sales-with-this-simple-solution) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Why-Millennials-Hate-Your-Loyalty-Program-And-What-To-Do-About-It-Header.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Why Millennials Hate Your Loyalty Program, And What To Do About It](https://insight.wilyglobal.com/wily-blog/why-millennials-hate-your-loyalty-program-and-what-to-do-about-it) Apr 19, 2018 12:15:00 PM There is a misconception that younger generations have [no loyalty](https://viewfromthewing.boardingarea.com/2017/06/03/biggest-problem-loyalty-programs-think-face-millennials-theyre-getting-wrong/) or refuse to engage in loyalty programs. Thus, the loyalty program industry has resolved itself to an “Us vs. Them” mentality, which sounds a lot like giving up  – “Wlep, they don’t like us, so I guess there’s nothing we can do.” The truth is, Millennials, and Gen Z, are just like everyone else, they like to be rewarded, and incentivized. In fact, new studies show that Millennials are actually *more influenced *by loyalty programs than older generations. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/why-millennials-hate-your-loyalty-program-and-what-to-do-about-it) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Dont-Call-It-A-Comeback-Why-QR-Codes-Are-Here-to-Stay.png) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Don’t Call It A Comeback: Why QR Codes Are Here to Stay](https://insight.wilyglobal.com/wily-blog/dont-call-it-a-comeback-why-qr-codes-are-here-to-stay) Apr 18, 2018 6:00:00 AM For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/dont-call-it-a-comeback-why-qr-codes-are-here-to-stay) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/flourish_feature_image.jpg) [Events,](https://insight.wilyglobal.com/wily-blog/tag/events) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [In Case You Missed It: The Top 20 Tweets from Flourish 2018](https://insight.wilyglobal.com/wily-blog/top-20-tweets-flourish-2018) Apr 12, 2018 6:00:00 AM This week WILY had the pleasure of attending [Flourish Conference 2018: The Growth of Branded Currency](https://wilyglobaldev.wpengine.com/catch-wily-at-flourish-conference-the-growth-of-branded-currency/). The event focused on innovations in the gift card and loyalty industry, and how organizations can benefit from new digital solutions. WILY met with forward-thinking leaders about how to gamify their incentive programs, and heard from a number of disruptors in the space about how they’re helping to improve rewards programs. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/top-20-tweets-flourish-2018) [17](https://insight.wilyglobal.com/wily-blog/page/17) [18](https://insight.wilyglobal.com/wily-blog/page/18) [19](https://insight.wilyglobal.com/wily-blog/page/19) [20](https://insight.wilyglobal.com/wily-blog/page/20) [21](https://insight.wilyglobal.com/wily-blog/page/21) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)