Market Insights

Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints.

At the same time, contest platform providers, like WILY, are among the security compliant vendors who Fortune 500 brands can turn to for all their contesting needs and avoid any potential security issues.

Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences, and brands must adapt to a growing need for hyper-personalization. Many brands are now creating experiential marketing activations, and leveraging digital technology to enable more effective campaigns. A lot of time and preparation goes into developing memorable brand activations. However, many marketers struggle to measure the success of their activations, so it’s important to understand where your ideas are most impactful.

Digital communications is making it easier than ever for brands to engage consumers. However, many companies still struggle to harness digital channels to their full potential. If you want to build brand awareness and increase sales, driving consumer engagement is crucial. The best way to do this is by creating digital campaigns that audiences can interact with and activate them in real-time.

The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making purchases, there is a growing need to invest in mobile marketing. There are only a few messaging channels that are capable of delivering marketing messages en masse, which means marketers must take advantage of what’s readily available. A great way to reach the most customers and meet their real-time communication expectations on mobile is to utilize SMS with the other channels.