“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. This book will assist brand marketers and agencies in developing an engaging brand activation strategy. It will serve as a resource for marketers looking to enable activations in the digital-first era.
- Advantages of Brand Activations
- Strategies for Implementing a Brand Activation
- Processes for Executing Engaging Brand Activations
- Methods for Measuring Brand Activations
- Plus, So Much More!