--- title: WILY Blog (13) description: The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (13) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/eBook-The-Best-Marketing-Technology-Buzzwords-for-2019-2.png) [buzzwords,](https://insight.wilyglobal.com/wily-blog/tag/buzzwords) [eBook](https://insight.wilyglobal.com/wily-blog/tag/ebook) ### [\[eBook\] The Best Marketing Technology Buzzwords for 2019 (Volume 1)](https://insight.wilyglobal.com/wily-blog/ebook-the-best-marketing-technology-buzzwords-for-2019-volume-1) Nov 29, 2018 6:00:00 AM The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound well educated, but it’s an opportunity to legitimately contribute more effectively in meetings, and in your own work when you actually understand the meaning, and the context of the words you’re using. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/ebook-the-best-marketing-technology-buzzwords-for-2019-volume-1) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Ultimate-Checklist-for-Engaging-Consumers-in-the-21st-Century-1.jpg) ### [The Ultimate Checklist for Engaging Consumers in the 21st Century](https://insight.wilyglobal.com/wily-blog/the-ultimate-checklist-for-engaging-consumers-in-the-21st-century) Oct 31, 2018 9:30:00 AM Engaging consumers in the digital age has never been more personal as it is today. There’s so much talk about how the internet has eliminated face-to-face conversations, but that doesn’t mean communication has disappeared. In fact, we are more connected than ever before. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-ultimate-checklist-for-engaging-consumers-in-the-21st-century) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/3-Easy-Ways-to-Spice-Up-Your-Marketing-Game-this-Fall-2.png) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [3 Easy Ways to Spice Up Your Customer Engagement Programs this Fall](https://insight.wilyglobal.com/wily-blog/3-easy-ways-to-spice-up-your-customer-engagement-programs-this-fall) Oct 24, 2018 9:30:00 AM As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st is year-end for many brands, leveraging digital to boost those final numbers is a smart marketing move, especially for eCommerce businesses. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/3-easy-ways-to-spice-up-your-customer-engagement-programs-this-fall) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Digital-Engagements-that-Help-Sports-Teams-Score-Big-with-Fans-1.png) [Fan Engagement](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) ### [Digital Engagements that Help Sports Teams Score Big with Fans](https://insight.wilyglobal.com/wily-blog/digital-engagements-that-help-sports-teams-score-big-with-fans) Oct 11, 2018 6:00:00 AM It may not be cold outside but hockey season is here, and there’s one thing that franchises across the nation are counting on to make this season better than the last; their fans.  It’s one thing to make good draft picks, and create a team that your fans young and old can cheer for. But it takes more than the initial euphoria of an all-star team to make fans care. Sports teams, whether its hockey, basketball, football or any other organization, rely on fan engagement for continued growth. So, how can you keep your fans craving more even when the home team is losing? Two words: Incentivize them. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/digital-engagements-that-help-sports-teams-score-big-with-fans) [11](https://insight.wilyglobal.com/wily-blog/page/11) [12](https://insight.wilyglobal.com/wily-blog/page/12) [13](https://insight.wilyglobal.com/wily-blog/page/13) [14](https://insight.wilyglobal.com/wily-blog/page/14) [15](https://insight.wilyglobal.com/wily-blog/page/15) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)