Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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Business (4)

5 Secrets to Unleashing the Power of Your Customer Data

Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we doing with all this data? Are we nurturing those relationships? If so, are we doing it effectively? How can we activate all this data and leverage the information we are collecting?

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5 FAQs From Our Engagement Marketing Master Class

In our latest Engagement Marketing Master Class: How to Acquire First-Party Data by Engaging Consumers, we spent time uncovering some of the best tactics brands can use to engage consumers and acquire information about them. Finally, we were able to address a few pressing questions from the audience, that we often hear from clients as well. If you were unable to join us for this informative webinar then you’re in luck! This article will review answers to the top 5 FAQs from the session.

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