--- title: WILY Blog | Business (5) description: Business | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (5) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## Business (5) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Why-Customer-Engagement-Is-More-Important-Than-You-Think-2.jpg) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [Why Customer Engagement Is More Important Than You Think](https://insight.wilyglobal.com/wily-blog/why-customer-engagement-is-more-important-than-you-think) May 28, 2019 9:00:00 AM As the competition for customer attention and brand loyalty escalates, consumers must decide what content is worth engaging with. In today’s highly dynamic and interactive business environment, the role of “customer engagement” in co-creating interactive customer experiences and value is receiving widespread attention from business practitioners and academics alike. It is suggested that customer engagement represents a strategic imperative for generating enhanced corporate performance, including sales growth, superior competitive advantage and profitability. The rationale being that engaged customers play a key role in viral marketing activity by providing referrals and/or recommendations for specific products, services and/or brands to others. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/why-customer-engagement-is-more-important-than-you-think) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/10-GIFs-that-Explain-How-Great-Brand-Experiences-Feel.jpg) [Business,](https://insight.wilyglobal.com/wily-blog/tag/business) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [10 GIFs That Explain How Great Brand Experiences Feel](https://insight.wilyglobal.com/wily-blog/10-gifs-that-explain-how-great-brand-experiences-feel) May 14, 2019 9:00:00 AM The brand experience is arguably the most valuable aspect of customer engagement today. The ability to win consumers over and activate sales through incredible brand experiences is integral to the success of businesses today. By creating experiences that matter and are shareable brands can attract and engage customers over a long period of time. For example, [98% of consumers](http://www.eventmarketer.com/wp-content/uploads/2016/05/2016EventTrackExecSummary.pdf) create digital or social content at events and experiences and **100%** share the content. Additionally, [72% of consumers](http://cdn.eventmarketer.com/wp-content/uploads/2017/05/eventtrack-report-2017_execsummary.pdf?_ga=2.154688316.507600548.1496684928-757253711.1496684928\)) say friends’ posts about branded experiences makes them more likely to purchase from said brand. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/10-gifs-that-explain-how-great-brand-experiences-feel) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Master-Consumer-Engagement-With-These-Creative-Solutions-2.jpg) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Master Consumer Engagement With These Creative Solutions](https://insight.wilyglobal.com/wily-blog/master-consumer-engagement-with-these-creative-solutions) May 3, 2019 9:30:00 AM What exactly is [customer engagement](https://www.thanx.com/5-customer-engagement-best-practices-drive-results/)? In short, it’s the way you interact with your customers in meaningful ways. Just as personal relationships make up the network in a community, customer relationships are your business network. By investing in consumer engagement, you are nurturing these important relationships. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/master-consumer-engagement-with-these-creative-solutions) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Why-It-Pays-to-Acquire-Consumer-Data-and-How-to-Do-It-Correctly-2.jpg) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [Why It Pays to Acquire Consumer Data and How to Do It Correctly](https://insight.wilyglobal.com/wily-blog/why-it-pays-to-acquire-consumer-data-and-how-to-do-it-correctly) Apr 25, 2019 2:00:00 PM As marketers, collecting or acquiring data is all in a days work. Constantly crafting new ways to acquire information about your customers to achieve a 360 degree profile of them is the name of the game in today’s marketing profession. The ability to know the wants, needs, and behaviours of your buyers is invaluable and the only way for businesses to compete today. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/why-it-pays-to-acquire-consumer-data-and-how-to-do-it-correctly) [3](https://insight.wilyglobal.com/wily-blog/tag/business/page/3) [4](https://insight.wilyglobal.com/wily-blog/tag/business/page/4) [5](https://insight.wilyglobal.com/wily-blog/tag/business/page/5) [6](https://insight.wilyglobal.com/wily-blog/tag/business/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/business/page/7) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)