Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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activation (4)

6 Solutions for Enabling Your On-Site Brand Activations

In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new costs, and brands and agencies are under immense pressure to prove the ROI of their on-site activations. The ability to acquire and report on data during and after an activation is now commonplace.

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How Savvy Marketers Will Activate their Super Bowl LIII Sponsorships

The Super Bowl is quickly approaching, and it’s fair to say that the only thing bigger than the game itself is the marketing and advertising supporting the event. While the Super Bowl is broadcast to over 100 million households around the world, and 75,000 live fans in a single day, digital channels are allowing marketers to form long-lasting brand impressions beyond the initial broadcast, and to more fans than ever before. As advertising and marketing evolves beyond traditional commercial spots (although we’ll see plenty of those, too), how will marketers spend their sponsorship activation dollars this year?

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