--- title: WILY Blog | activation (4) description: activation | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (4) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## activation (4) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/One-Simple-Thing-Marketers-Can-Do-to-Make-Their-Lives-Easier-1.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [One Simple Thing Marketers Can Do to Make Their Lives Easier](https://insight.wilyglobal.com/wily-blog/one-simple-thing-marketers-can-do-to-make-their-lives-easier) Jul 25, 2019 2:54:00 PM Marketers have a lot of their plates. Brands today are developing content at regular intervals and deploying it across their social channels in order to be in front of, and connect with their consumers 24-hours a day, 7-days a week. Marketing automation and digital marketing makes it more possible than ever to track and manage these programs, and the ability to easily collect and assess customer data is truly a timesaver for many marketing professionals. But how can marketers get more out of their campaigns without putting more time in? [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/one-simple-thing-marketers-can-do-to-make-their-lives-easier) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Secrets-to-Unleashing-the-Power-of-Your-Customer-Data-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [5 Secrets to Unleashing the Power of Your Customer Data](https://insight.wilyglobal.com/wily-blog/5-secrets-to-unleashing-the-power-of-your-customer-data) Jul 11, 2019 12:00:00 PM Marketers spend their days tirelessly capturing customer data. If you take a look at your CRM it’s likely a vast bank of customer information. But let’s jump off the data collection wagon just for a second. Our automated campaigns can take over for just a second; let’s think about the big picture. What are we doing with all this data? Are we nurturing those relationships? If so, are we doing it effectively? How can we activate all this data and leverage the information we are collecting? [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-secrets-to-unleashing-the-power-of-your-customer-data) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/6-Solutions-for-Enabling-Your-On-Site-Brand-Activations-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [6 Solutions for Enabling Your On-Site Brand Activations](https://insight.wilyglobal.com/wily-blog/6-solutions-for-enabling-your-on-site-brand-activations) Mar 21, 2019 3:00:00 PM In today’s digital-first and data-driven world, marketers are able to leverage a number of digital solutions to increase engagement and drive consumers to action. But with new technology brings new costs, and brands and agencies are under immense pressure to prove the ROI of their on-site activations. The ability to acquire and report on data during and after an activation is now commonplace. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/6-solutions-for-enabling-your-on-site-brand-activations) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Five-Quick-Tips-About-Data-Activation-for-Creative-Marketers-2.png) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [Five Quick Tips About Data Activation for Creative Marketers](https://insight.wilyglobal.com/wily-blog/five-quick-tips-about-data-activation-for-creative-marketers) Jan 31, 2019 2:58:00 PM Today, marketers are spending over [$6BN a year on data-driven targeting solutions](https://www.makethunder.com/activating-6-billion-in-wasted-programmatic-data/) like data management platforms (DMPs) and demand side platforms (DSPs). However, the majority of marketing teams are not yet fully activating their data. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/five-quick-tips-about-data-activation-for-creative-marketers) [2](https://insight.wilyglobal.com/wily-blog/tag/activation/page/2) [3](https://insight.wilyglobal.com/wily-blog/tag/activation/page/3) [4](https://insight.wilyglobal.com/wily-blog/tag/activation/page/4) [5](https://insight.wilyglobal.com/wily-blog/tag/activation/page/5) [6](https://insight.wilyglobal.com/wily-blog/tag/activation/page/6) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)