Over the past few years marketers continue to experience rapid changes in how they activate consumers. Customer activation technology has grown tremendously, making experiential marketing a more measurable and effective marketing strategy.
The ultimate destination for marketers who want to engage, incentivize, and activate consumers.
As the weather gets brisker, and holiday shopping commences, fall is the perfect time for marketers to squeeze the last bit of their annual spend to maximize profits. As October 31st is year-end for many brands, leveraging digital to boost those final numbers is a smart marketing move, especially for eCommerce businesses.
It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers to launch a digital activation in under 10-days. By simply utilizing your social channels, you’ll be able to drive traffic to the activation quickly, and on a modest budget. (You’re welcome to promote the activation in any way you like, this is just one quick way to get it off the ground.)
Last week we uncovered some of the benefits of “Always On” for pin-on-pack promotions. We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper.