Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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activation (5)

Casting Spells 101: How to Activate Consumers Around Halloween

It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, engagement mechanics allow marketers to launch a digital activation in under 10-days. By simply utilizing your social channels, you’ll be able to drive traffic to the activation quickly, and on a modest budget. (You’re welcome to promote the activation in any way you like, this is just one quick way to get it off the ground.)

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