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BioSteel Sports Nutrition Inc., a producer of nutrition products for athletes and exercise enthusiasts alike, launched the “Score Like Connor” campaign to activate its relationship with Sport Chek and Edmonton Oilers captain, Connor McDavid.
“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The ultimate goal of a brand activation is to attract, engage, and motivate consumers at various points along the path to purchase.
Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints.
At the same time, contest platform providers, like WILY, are among the security compliant vendors who Fortune 500 brands can turn to for all their contesting needs and avoid any potential security issues.
Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences, and brands must adapt to a growing need for hyper-personalization. Many brands are now creating experiential marketing activations, and leveraging digital technology to enable more effective campaigns. A lot of time and preparation goes into developing memorable brand activations. However, many marketers struggle to measure the success of their activations, so it’s important to understand where your ideas are most impactful.