Market Insights

The ultimate destination for marketers who want to engage, incentivize, and activate consumers.

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activation (3)

A New Way to Think About Contests and Sweepstakes

Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints.

At the same time, contest platform providers, like WILY, are among the security compliant vendors who Fortune 500 brands can turn to for all their contesting needs and avoid any potential security issues.

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3 Ways to Tell If Your Brand Activations Are Working

Brands and agencies are beginning to understand the importance of developing their brand activations for the digital age. Traditional advertising and marketing communications are no longer resonating with target audiences, and brands must adapt to a growing need for hyper-personalization. Many brands are now creating experiential marketing activations, and leveraging digital technology to enable more effective campaigns. A lot of time and preparation goes into developing memorable brand activations. However, many marketers struggle to measure the success of their activations, so it’s important to understand where your ideas are most impactful.

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