--- title: WILY Blog | activation (6) description: activation | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (6) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## activation (6) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/Casting-Spells-101-How-to-Activate-Consumers-Around-Halloween-2.png) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [Casting Spells 101: How to Activate Consumers Around Halloween](https://insight.wilyglobal.com/wily-blog/casting-spells-101-how-to-activate-consumers-around-halloween) Oct 3, 2018 6:00:00 AM It’s already spooky season, which means marketers have an opportunity to harness Halloween to engage and activate consumers. The window for Halloween promotions is a small one, so it’s important to be strategic about your execution. Traditional advertising and marketing channels can require months of preparation to accomplish the campaign you desire. However, [engagement mechanics](https://www.wilyglobal.com/resources/) allow marketers to launch a digital activation in under 10-days. By simply utilizing your social channels, you’ll be able to drive traffic to the activation quickly, and on a modest budget. (You’re welcome to promote the activation in any way you like, this is just one quick way to get it off the ground.) [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/casting-spells-101-how-to-activate-consumers-around-halloween) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/PIN-Codes-Unlocked-How-Brands-Incentivize-Purchase-1.png) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [PIN Codes Unlocked: How Brands Incentivize Purchase](https://insight.wilyglobal.com/wily-blog/pin-codes-unlocked-how-brands-incentivize-purchase) Sep 25, 2018 9:30:00 AM Last week we uncovered some of the benefits of “[Always On” for pin-on-pack promotions](https://www.wilyglobal.com/how-marketers-can-modernize-pin-on-pack-promotions/). We briefly touched on how brands and agencies can create engaging experiences, and activate consumers, using printed PIN Codes. Now that you have a better understanding of how PIN Codes function in marketing campaigns, let’s dig a little deeper. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/pin-codes-unlocked-how-brands-incentivize-purchase) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-Marketers-Can-Modernize-Pin-On-Pack-Promotions-2.jpg) [activation](https://insight.wilyglobal.com/wily-blog/tag/activation) ### [How Marketers Can Modernize Pin-On-Pack Promotions](https://insight.wilyglobal.com/wily-blog/how-marketers-can-modernize-pin-on-pack-promotions) Sep 19, 2018 11:35:00 AM Consumer packaged goods (GPG) brands want to market smarter, not harder. In a recent report by [AdExchanger](https://adexchanger.com/agencies/ipgs-michael-roth-says-cpgs-are-coming-back/), data shows that although [spending is up 10%](https://www.marketingdive.com/news/cpg-brands-could-be-making-a-marketing-comeback-ipg-ceo-says/522382/), CPG brands are cutting back the number of agencies they work with, while [testing different agency models](https://www.marketingdive.com/news/pg-pilots-3-new-agency-models-in-search-for-more-creativity/520935/) to maximize their marketing spend. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-marketers-can-modernize-pin-on-pack-promotions) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/5-Inspiring-Ways-to-Use-Gamification-in-Your-Marketing-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience,](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) [campaigns,](https://insight.wilyglobal.com/wily-blog/tag/campaigns) [Gamification](https://insight.wilyglobal.com/wily-blog/tag/gamification) ### [5 Inspiring Ways to Use Gamification in Your Marketing](https://insight.wilyglobal.com/wily-blog/5-inspiring-ways-to-use-gamification-in-your-marketing) Sep 12, 2018 11:35:00 AM In correlation with #NationalVideoGamesDay we’re devoting this blog to amplifying your marketing strategy using gamification. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/5-inspiring-ways-to-use-gamification-in-your-marketing) [4](https://insight.wilyglobal.com/wily-blog/tag/activation/page/4) [5](https://insight.wilyglobal.com/wily-blog/tag/activation/page/5) [6](https://insight.wilyglobal.com/wily-blog/tag/activation/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/activation/page/7) [8](https://insight.wilyglobal.com/wily-blog/tag/activation/page/8) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)