--- title: WILY Blog | activation (8) description: activation | The ultimate destination for marketers who want to engage, incentivize, and activate consumers. (8) --- [![WILY Logo](https://insight.wilyglobal.com/hs-fs/hubfs/Logos/WILY-logo-midsize.jpg?width=1090&height=530&name=WILY-logo-midsize.jpg "WILY Logo")](https://www.wilyglobal.com) Open main menu Close main menu # Market Insights The ultimate destination for marketers who want to engage, incentivize, and activate consumers. Select Category activation adidas advertising air canada books brand experience branding Business buzzwords campaigns canada Case Studies Contests eBook Events Fan Engagement Gamification HOW TO'S Sponsorship Marketing Sweepstakes Posts about: ## activation (8) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/The-Hottest-Sponsorship-Activation-Strategies-to-Use-this-Summer-2.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [The Hottest Sponsorship Activation Strategies to Use this Summer](https://insight.wilyglobal.com/wily-blog/the-hottest-sponsorship-activation-strategies-to-use-this-summer) Jun 7, 2018 11:48:00 AM Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-hottest-sponsorship-activation-strategies-to-use-this-summer) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/From-Around-the-Web-8-Awesome-Examples-of-User-Generated-Content.png) [branding,](https://insight.wilyglobal.com/wily-blog/tag/branding) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Contests](https://insight.wilyglobal.com/wily-blog/tag/contests) ### [From Around the Web: 8 Awesome Examples of User-Generated Content](https://insight.wilyglobal.com/wily-blog/from-around-the-web-8-awesome-examples-of-user-generated-content) May 30, 2018 6:00:00 AM User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively build content *for you* is invaluable to any marketer. However, creating a compelling UGC campaign rarely happens overnight. The ability to make consumers care enough about your product or your event, that they’re willing to spend time and social real estate on your brand is a creative and strategic process. In some instances, brands can utilize their own user data to create the content they need (i.e. Spotify), but it all starts with the consumer. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/from-around-the-web-8-awesome-examples-of-user-generated-content) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/difference-between-brand-experience-and-customer-experience-2.png) [branding,](https://insight.wilyglobal.com/wily-blog/tag/branding) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [brand experience](https://insight.wilyglobal.com/wily-blog/tag/brand-experience) ### [The Difference Between Brand Experience and Customer Experience (Part 1)](https://insight.wilyglobal.com/wily-blog/the-difference-between-brand-experience-and-customer-experience-part-1) Apr 30, 2018 12:45:00 PM When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just loyal companions who provide unconditional love. Now, I know you’re probably wondering, “What do dogs have to do with brand and customer experiences?” [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/the-difference-between-brand-experience-and-customer-experience-part-1) ![](https://insight.wilyglobal.com/hubfs/Imported_Blog_Media/How-Growth-Marketers-Can-Increase-Sales-with-this-Simple-Solution-Banner.png) [activation,](https://insight.wilyglobal.com/wily-blog/tag/activation) [Fan Engagement,](https://insight.wilyglobal.com/wily-blog/tag/fan-engagement) [Business](https://insight.wilyglobal.com/wily-blog/tag/business) ### [How Growth Marketers Can Increase Sales with this Simple Solution](https://insight.wilyglobal.com/wily-blog/how-growth-marketers-can-increase-sales-with-this-simple-solution) Apr 25, 2018 10:00:00 AM Marketing isn’t all fun and games, but sometimes *games* can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs proven to move consumers to action. [wilyglobal](https://insight.wilyglobal.com/wily-blog/author/wilyglobal) [Read More](https://insight.wilyglobal.com/wily-blog/how-growth-marketers-can-increase-sales-with-this-simple-solution) [6](https://insight.wilyglobal.com/wily-blog/tag/activation/page/6) [7](https://insight.wilyglobal.com/wily-blog/tag/activation/page/7) [8](https://insight.wilyglobal.com/wily-blog/tag/activation/page/8) [9](https://insight.wilyglobal.com/wily-blog/tag/activation/page/9) [10](https://insight.wilyglobal.com/wily-blog/tag/activation/page/10) #### COMPANY - [About WILY](https://www.wilyglobal.com/about_wily_consumer_engagment_solutions/) - [Solutions](https://www.wilyglobal.com/solutions/) - [Get In Touch](https://www.wilyglobal.com/contact/) #### RESOURCES - [Blog](https://www.wilyglobal.com/blog/) - [Use Cases](https://www.wilyglobal.com/use-cases/) - [Reports & Walkthroughs](https://www.wilyglobal.com/resources/) #### NEWS - [Press & Media](https://www.wilyglobal.com/press/) - [Investor Relations](https://www.wilyglobal.com/contact/) [Follow us on Facebook](https://www.facebook.com/wilyglobal) [Follow us on Instagram](https://www.instagram.com/wilyglobal/) [Follow us on X](https://twitter.com/wilyglobal) [Follow us on LinkedIn](https://www.linkedin.com/wilyglobal)