Market Insights

Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this.

User-Generated Content, also known as UGC, has gained momentum as a marketing strategy since the inception of social media. The ability to engage consumers so much that they will actively build content for you is invaluable to any marketer. However, creating a compelling UGC campaign rarely happens overnight. The ability to make consumers care enough about your product or your event, that they’re willing to spend time and social real estate on your brand is a creative and strategic process. In some instances, brands can utilize their own user data to create the content they need (i.e. Spotify), but it all starts with the consumer.

When you think of dogs (given you aren’t afraid of them), what comes to mind? Trust, loyalty, dependability, joy? No matter what the breed, dogs are pretty easy to love. However, each dog, and each breed, was designed for a different purpose. Some dogs are show dogs, others are guide dogs, and some are just loyal companions who provide unconditional love. Now, I know you’re probably wondering, “What do dogs have to do with brand and customer experiences?”

Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs proven to move consumers to action.