Market Insights

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Contests (2)

7 Reasons Why Contests and Sweepstakes Will Never Die

Winner! Gagnant! Is there any better feeling than the shock and surprise of winning something? Contests and sweepstakes are a great way to engage and attract consumers, and create a connection with your brand. It ranks amongst the few marketing tactics that withstand the test of time. However, we cannot ignore evolution, and though some strategies will prevail, innovation is inevitable. As a marketing strategy that continues to see results from brands big and small, contests and sweepstakes are significantly different from their original conception. Today, digital transformation plays a huge role in the success of these programs. In fact, marketers rely on the digitization of contests and sweepstakes for a number of reasons.

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A New Way to Think About Contests and Sweepstakes

Since the GDPR took effect, brands must do more to identify themselves clearly, provide contact details, and tell people how they are using their data. Therefore, rules and regulations are increasingly vital for brands looking to run online contests as consumers now have greater power to file complaints.

At the same time, contest platform providers, like WILY, are among the security compliant vendors who Fortune 500 brands can turn to for all their contesting needs and avoid any potential security issues.

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