Market Insights

We’ve all been to that one concert or event; the speaker or performer gets up on stage and tells everyone to put down their phones. You know the one. They tell you to fully embrace the experience without the aid of your mobile device. We totally understand the sentiment, but the truth is, today, our smartphones help us to fully experience events. The ability to record, connect, and engage at an event is an important part of our experience. It makes us feel good. So rather than seeing digital technology as a distraction, let’s embrace this technology for what it is; a portal for engaging XM experiences.

Sponsorship activation is one of the best ways for brands to attract their fans in the masses. And summertime presents new and exciting ways for marketers to accomplish this.

Marketing isn’t all fun and games, but sometimes games can make marketing fun. By creating engaging brand experiences, marketers can effectively incentivize and activate consumers to purchase. But it can be difficult for brands and agencies to develop creative campaigns from the ground up. That’s why time-starved marketers turn to WILY for developing unique programs proven to move consumers to action.